IPL: Gitanjali not to withdraw sponsorship to Knight Riders
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Jewellery major Gitanjali Group has said that it has no intention of backing out of sponsoring the beleaguered Knight Riders team in the next edition of the Indian Premier League (IPL) despite its disastrous performance so far in IPL-II, including the shameful loss from Delhi Daredevils on May 10, 2009. "We have a three-year understanding with them and appreciate that results can’t be predicted in sport. There is no question of renegotiating the deal for the next season as the group is committed to sports sponsorship." says Mehul Choksi, chairman, Gitanjali. Choksi said the lackluster display by the most talked about IPL team would not have a bearing on the Gitanjali brand. "Our brand is very strong in any case and these things won’t have any impact," he asserted. http://www.satnetforum.com/showthread.php?tid=1197
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