Essel Sports has analysed the ratings reports published by both agencies and are of the view that recent ratings by Tam of ICL matches as telecast on Zee Sports and Ten Sports are inconsistent with past trends, with its own figures for other sporting properties as also with figures reported by aMap. In particular, Essel Sports has requested TAM to explain why TAM ratings which show a distinct pattern of 1:2 to 1:3 as compared to aMap ratings for various sporting properties should not reflect the same pattern in respect of ICL matches alone.

Also in this message Essel Sports had forwarded to TAM an article which has recently been circulated on the internet on the subject of Television ratings in India. The article, casts serious doubts about the credibility of ratings in India. While Essel Sports hopes that the contents of this article are incorrect, it has expressed its concern to TAM that the matter be clarified because the article casts serious aspersions on the methods used for audience measurement in India which can impact television advertisement placement and pricing.